Cisco Data Center and Cloud Showcase Page. With ten products and services pages, HP manages to create strong engagement with its followers by offering diverse content that is regularly updated. Comment concevoir des images de couverture LinkedIn en seulement 4 étapes: 1. This is great news for companies’ marketing efforts in terms of reaching the right audience online. TransformationduMétierCommercial LinkedIn au service de la Stratégie Marketing Digital de l’Entreprise 1Page LinkedIn Entreprise : Un stand d’exposition interactive et permanente au service de la Stratégie Marketing de l’Entreprise Page Entreprise LinkedIn. An example of LinkedIn company page engagement insights. Are you ready to showcase yours? Utilisez la publicité. Check out these 7 secrets to creating impressive Showcase Pages. Let’s check out some examples by looking at the successful LinkedIn Showcase Pages of five SaaS companies to get you inspired. Les réseaux sociaux ont cette particularité de permettre la … Export that data to share with your team. Première étape: avoir une page d’entreprise! Optimize the impact of your employer brand through the “Analytics” tab, where you can view page visitors, competitive insights, and high-performing posts. Download our LinkedIn guide today to help you get started with your marketing strategy and your LinkedIn Showcase pages. In the top right-hand corner, click the “work” tab and select “create a LinkedIn page” from the list of options. Evernote The Nature Conservancy Dell Marketo Hootsuite Procter & Gamble L’Oréal Tesla Motors Luxottica Group Wells Fargo With LinkedIn Showcase Pages, you can offer specialised information on the separate pages while they remain linked to your brand’s page. The intuitive, clean editing experience will allow you to quickly build out a robust page and update it when needed. 2. Learn from LinkedIn … We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. https://www.demodia.com/.../5-examples-of-great-linkedin-showcase-pages Followers and their engagement with the content will naturally increase, boosted by your engagement efforts. We're a culture that aspires to make an impact and this commitment is more important now than ever. 3. Si vous êtes déjà actif sur votre profil LinkedIn, c’est bien. companies that have multiple target audiences online, tips and useful information about new products and tools. These pages give LinkedIn members another way to follow you, even if they don’t follow your page. Topics: Social Media Marketing Content Marketing, 4 Examples of GDPR Re-Permissioning Opt-In Emails. See our Privacy Policy and User Agreement for details. Les entreprises l’ont ajouté à leur stratégie digitale sans toutefois comprendre sa valeur. We’re excited to learn from and celebrate the 10 Best LinkedIn Company Pages of 2014! Créer un stratégie de communication pour votre page entreprise LinkedIn 1- Définissez votre cible et travaillez vos personas 1. The content shared on the Showcase Pages is simply great, as it is useful, engaging and up-to-date. Soyez bref. Sélectionnez votre modèle d'image de couverture LinkedIn parmi plus de 17 000 modèles prêts à l'emploi. You can change your ad preferences anytime. The Showcase Pages offer a great variety of useful tips, event invitations, inspirational pieces and more. See our User Agreement and Privacy Policy. They allow a business to have a main company page, but still have separate Showcase Pages for different products or services, which target different personas. It also uses the Showcase Pages to advertises its events. Now customize the name of a clipboard to store your clips. Since Adobe has very different segments of audiences for its Creative Cloud, Marketing Cloud, Echo Sign and Digital Publishing Suite, splitting them into separate pages was only logical. Changez la couleur et le texte de votre propre message en utilisant plus de 100 polices différentes. That’s why Salesforce has three Showcase Pages, including: AppExchange, the enterprise app marketplace; Salesforce Partners, its partner ecosystem for enterprises; and, Dreamforce, dedicated to its annual conference. Since the emergence of the coronavirus, many of our employees have found ways to step up and support organizations that they care about with their time or financial resources. If you continue browsing the site, you agree to the use of cookies on this website. On vous montre dans notre article 5 idées de publications pour diffuser des contenus attractifs sur votre page entreprise LinkedIn. 1. And the reason why LinkedIn chose it, is its skillful highlighting of different products through its Showcase Pages. LinkedIn Showcase Pages are a great solution for companies that have multiple target audiences online. Créez une page vitrine LinkedIn pour mettre en avant une initiative spéciale ou faire participer une communauté cible. Une page LinkedIn entreprise pour partager du contenu et engager votre communauté. It doesn’t matter if you have a small business or you represent a large corporate brand, a LinkedIn company page is a critical digital asset for your business and serves as the anchor of your LinkedIn foundation. Ces pages donnent aux membres LinkedIn un autre moyen de vous suivre, même s’ils ne suivent pas la page. Looks like you’ve clipped this slide to already. Trouvez des collaborateurs avec LinkedIn Talent Solutions All of the Showcase Pages exhibit the same identifiable Cisco footprint, which ties them back to the main brand page. … en remerciant. Its most popular products, such as Office and Visual Studio, have their own pages, as do 12 more products and services. HubSpot | 550,429 followers on LinkedIn. Competitive analysis using Social Media Monitoring, How to Monitor Social Media in 10 Minutes a Day, 20 Signs You're Probably Not Working For a Social Business. Create a LinkedIn page. All of these, of course, are based on a sound inbound marketing strategy with carefully identified personas and tailor-made content focused on each of them. Clipping is a handy way to collect important slides you want to go back to later. For example, Adobe has five showcase pages for its different products and communities. Saviez-vous qu’il existe présentement plus de 3 millions de pages d’entreprise sur Linkedin? Voici 7 profils qui sont des exemples de bonnes pratiques, différents dans leurs approches. You can use LinkedIn to learn more about your potential new bosses and co-workers, and to get a feel for the organizations' corporate cultures . If I Knew Then What I Know Now/Skills That I Think Students Should Have/What ... 23 Simple Methods to Promote Your Business for free, SOCIAL MEDIA - Connecting the World with Businesses, The 25 Basic Styles of Blogging ... And When To Use Each One, The 4 Most Powerful Facebook Advertising Tools Marketers Aren't Using, No public clipboards found for this slide, head of non invasive and echocardiography division at adam malik hospital, Professor of Business, Entrepreneurship & eCommerce at Hostos (CUNY) & Sagrado; Principal at Silva.com. LinkedIn showcase pages are an extension of your company page and can be used to highlight certain brands or product lines. Les profils créatifs et attractifs sur LinkedIn sont des exemples à montrer pour dire : oui, c'est possible et cela sert concrètement à quelque chose. La page entreprise peut être un vrai levier pour appuyer une stratégie de social selling et convaincre vos prospects potentiels. Thank you for nominating the businesses and organizations that have inspired you this year! This makes them a great example of building brand recognition even when targeting different audiences. The pages for the different products vary in their approaches, but are united by the overarching presence of the brand. The company has 11 different products and services pages, with the Cisco Data Center and Cloud coming in first place, as it has the biggest number of followers and the most regular updates. 2. Outre le reach organique, vous pouvez également faire appel à la publicité sur … The international IT and software giant Hewlett-Packard has also taken advantage of the possibilities of Showcase Pages. Finalement, une dernière façon pour dynamiser sa page entreprise est de remercier … They boast regularly updated articles that offer tips and useful information about new products and tools, all presented in a stylish manner. 3. Salesforce define themselves as the “enterprise cloud computing leader,” and for good reason. Par exemple, la page LinkedIn d’entreprise peut servir à partager différents articles de blog pour démontrer son expertise. They allow you to customize your messages for different segments of your audience. C’est un point crucial, surtout si votre marque … Your LinkedIn Page may be your digital space in the online professional community, but your visitors will want to know where you exist in the physical world, too. 2. On desktop, your cover photo will spread nicely across the page but it will shrink as the screen size gets smaller on devices like smartphones and your profile picture will also change position. Source: Adobe on LinkedIn. Par exemple, Adobe a cinq pages vitrine pour ses différents produits et communautés. LinkedIn Help Lynda.com Help ProFinder Help Learning Help Marketing Solutions Help Corporate Billing Help Sales Navigator Help Talent Hub Help Talent Insights Help Recruiter Help Elevate Help Is your business targeting more than one persona? Sur la page suivante, LinkedIn a déjà rempli pour vous le nom de l’entreprise et sa localisation. Des contenus vidéos. Updates about events such as business and tech conferences are also available in some cases. #2: Launch a LinkedIn Group Based on Your Company or Industry Drag and drop images or video onto your page. Don’t forget to look for the devil in the details. 4. LinkedIn Pages Your place in the world’s professional community Watch video Create your Page Join the conversations that matter. Vous n’avez que quelques secondes pour capter l’attention de l’utilisateur et l’inciter à … Aujourd’hui, la page entreprise LinkedIn s’est banalisée. 6. While each of these pages carries the brand feel of Salesforce, they all offer diverse, targeted content. At LinkedIn one of our cultural tenets is transformation - of ourselves, our company and our world, for the better. Comment creer une page linkedin entreprise et prospecter. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. It’s a great way to work on persona segmentation and brand building at the same time. Recruter des collaborateurs. Vous pouvez également prendre en compte les propositions système afin de décrire l’offre le plus précisément possible. L’un des autres objectifs d’une page LinkedIn entreprise, c’est de publier et partager du contenu. If you have diverse target audiences, applying the same kind of marketing techniques in regards to all of them is not the best strategy. Les avantages d’une page LinkedIn d’entreprise Promouvoir vos produits et services . Pour mesurer l’importance d’une page LinkedIn, voyons ensemble les avantages de celle-ci. Non seulement il importe d’avoir une page de compagnie, mais encore faut-il que celle-ci soit bien remplie, utilisant les mêmes mots-clés qui définissent qui vous êtes, ce que vous faites et surtout, ce qui vous distingue de la compétition – le fameux USP (unique selling proposition). If the answer here is no, it’s high time to learn more about them. HP makes good use of the separation of target audiences, and for example, gives free trials options on some Showcase Pages and offers live Q&A sessions online, as well as informative video talks. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Measure your results. Copyright ©2021 Demodia GmbH. Guess who was first in the 10 Best LinkedIn Company Pages of 2013? Sélectionnez un visuel parmi nos 1 200 000 images et photos ou téléchargez votre propre image . As Adobe is the mastermind behind creative software such as Photoshop, its visuals, naturally, are very powerful and truly stand out. Plus d’authenticité, moins de corporate ! We’re excited to learn from and celebrate the 10 Best LinkedIn Company Pages of 2014. For example, AppExchange’s Showcase Page is full of useful branded talks and shows with high added value, as they offer useful information for the audience. Une ligne éditoriale à destination des professionnels. Enfin, Linkedin est en train de copier le modèle “Facebook”, où les pages vont devenir le seul moyen d’être plus visible grâce à la publicité “Linkedin Ads”. Choose your business size. Your LinkedIn profile looks different depending on the device someone is using to look at it. Par exemple, une entreprise qui vend des matériaux de type acier, bois et aluminium, pourrait créer des pages vitrines qui parlent de ces sujets. All rights reserved. In Part 2 of our advanced guide to creating a great brand value proposition, we show you how... 5 Examples of Great LinkedIn Showcase Pages. If yes, are you already using LinkedIn Showcase Pages? Adding a location to your LinkedIn Page establishes credibility by showing visitors that you exist both online and offline, which is essential given modern concerns about trust on the internet. INTRODUCING THE BEST LINKEDIN COMPANY PAGES OF 2014! Tout ce que vous avez à faire est d'entrer le nom du poste à partager. Some of the biggest names in the SaaS sector have the most developed and well-kept Showcase Pages, and Cisco is certainly one of them. Yes, Adobe. LinkedIn Showcase Pages are certainly a great opportunity for effective relationship building and community engagement, as well as for skillful targeting of content that reaches the right audience in the right way. hbspt.cta._relativeUrls=true;hbspt.cta.load(205004, 'fbc4dfc4-f9c2-4288-b685-a482eab9697d', {"region":"na1"}); How do you craft a great Showcase Page, then? LinkedIn users can follow showcase pages for topics or products that they’re interested in. Mais vous devrez aussi recourir à la même énergie sur votre page d’entreprise. Source: Adobe on LinkedIn LinkedIn n’est pas uniquement dédié au développement d’affaires : il … As a company that deals with Customer Relationship Management, it knows how important it is to nurture meaningful connections with the target audience. Microsoft is certainly not behind in getting onboard with the Showcase Pages. Les prérequis pour créer une page entreprise sur LinkedIn Elle pourra alors cibler davantage son message . We help companies build remarkable customer experiences with a CRM platform that’s designed for scale. Fill in your basic details. LinkedIn Help - Career Pages for Your LinkedIn Page - Overview - What are the Career Pages on a LinkedIn Page? Suppose that you have two job offers on the table, for example. Dans le même esprit que le partage d’articles experts provenant du blog, il est … Pour exploiter au maximum le potentiel de votre page entreprise LinkedIn, vous devez publier régulièrement du contenu, au bon moment et aux bonnes personnes. Next, select your business size (we chose “small business” for the purpose of this example). If you continue browsing the site, you agree to the use of cookies on this website. As with other B2B LinkedIn pages, the most important components of a terrific Showcase Page include powerful content and strong visuals, paired with regular updates and active social engagement.
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