Marketing Solutions Help - LinkedIn Matched Audiences - Overview - Attention screen reader users, you are in a mobile optimized view and content may not appear where you expect it to be. Step 3: Add LinkedIn Matched Audiences as a Launchpoint Service in Marketo This is not necessarily required for getting Lead Gen forms spun up, but while you’re here, might as well. Here is a closer look at how you can get started: For the last six months, LinkedIn has been running a Matched Audiences pilot program with more than 370 advertisers. Zapier's automation tools make it easy to connect Marketo and LinkedIn Matched Audiences. Select Launchpoint. Here’s one for if you’re importing data from Eloqua, Marketo, or LiveRamp. Create a Matched Audience on LinkedIn Create matched audiences from your TAM Account Lists for LinkedIn Ad Targeting. Last week LinkedIn officially launched its Matched Audiences advertising targeting product to the public. ... Use a Marketo List or Smart List as a LinkedIn Audience Segme= nt Reach, engage, and convert your Marketo audiences using LinkedIn’s trusted suite of products. Account targeting helps you reach decision-makers within your target accounts.Run account-based marketing campaigns (powered by LinkedIn data) and then upload a list of target companies to match against the 8+ million company pages on the platform. Select Launchpoint. Click Create. Set up the Marketo trigger, and make magic happen automatically in LinkedIn Matched Audiences. LinkedIn Matched Audiences: Early results. Increase revenue by focusing sales on the best opportunities using Marketo to reach, engage, and convert audiences on LinkedIn. Go to the Admin = section. In that time, they’ve created over 2,000 high-performing campaigns. In TAM, click the Account Lists= tab. Here are the results, based on targeting: Account Targeting. Select New and New Service. Come try it. 5. Select New an= d New Service. Reach and convert audiences on LinkedIn using Marketo’s cross-channel, engagement marketing platform. LinkedIn matched audience equips the marketers with a set of targeting tools that allow them to reach almost all members of the platform, and that too using their own data. Matched Audiences is available for all LinkedIn advertising products, including LinkedIn Sponsored Content, LinkedIn Sponsored InMail, and other ad formats. Enter a Display Name and choose LinkedIn= Matched Audiences. Enter a Display Name and choose LinkedIn Matched Audiences. 2. Choose your desired account list. Matched Audiences helps increase ROI by enabling you to focus your efforts on the audiences and accounts that are most likely to drive revenue. Matched Audiences is an ideal advanced targeting strategy for always-on campaigns. 1. 3. Click the Account List Actions drop-down and select Send via AdBridge. With the Adobe partnership, LinkedIn’s advertising options … Select Launchpoint= . 2. Connect your Marketo account with LinkedIn Matched Audiences to use a Ma= rketo static list or smart list as a LinkedIn audience segment. Create matched audiences from your TAM Account Lists for LinkedIn Ad Tar= geting. Open Marketo; Go to the Admin section. = 4. In TAM, click the Account Lists tab. … Admin Permissions Required =20 Prerequisites =20 Add LinkedIn Matched Audiences as a LaunchPoint Service = /p>=20 = 1. 3. 2. 1. Adobe stated when marketers integrate LinkedIn’s Matched Audience with Marketo Engage, the available account-based targeting abilities can aid advertisers in identifying and reaching their ideal consumers. Some of these tools include Marketo, Oracle Eloqua, LiveRamp, Acxiom, Zapier, Salesforce Advertising Studio, etc. 1. Add LinkedIn Matched Audiences as a LaunchPoint Service Connect your Marketo account with LinkedIn Matched Audiences to use a Marketo static list or smart list as a LinkedIn audience segment. Prerequisites Add LinkedIn Matched Audiences as a LaunchPoint Service Go to the Admin section.
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