One of the biggest mistakes I see on LinkedIn is something I myself made for many years. Spend 80% of your time on these first 2 sentences to hook your audience’s attention to read your copy. Si Quan is ReferralCandy's Content Marketing Manager. Plug in a relevant search query into Sales Navigator, and then connect all 2nd contact in search. Spacing: Don’t write huge paragraphs. An Epic list of 80 Successful Referral Program Examples, How to Choose Referral Program Incentives (With Examples), 22 Successful Shopify Referral Program Examples, How PayPal Used Referrals to Grow 10% Daily, 20 Examples of Beautiful Referral Email Design, 10 Small Business Referral Program Examples, How To Set Up A Referral Program Fast (For Busy People), How To Grow A Facebook Page From 0–220K With Only $1,000, How To Get Word-of-Mouth: 40+ Successful Examples, How To Choose The Best Ecommerce Platform For Your Online Shop [Updated 2021], How To Start YouTube Marketing For Your Small Business, How to Beat Amazon: Amazon’s Weaknesses And Shortcomings. One of the secrets behind LinkedIn’s algorithm is this: If an influencer engages with your post, your post will be shown to all his/her followers. Josh argues that the biggest mistake made by people on LinkedIn is the lack of specificity. I’ll assume that with video, the same principles I’ve laid out applies: That is something that has been done expertly by LinkedIn influencer String Nguyen. Finally, after using LinkedIn’s Trending Content tool to get ideas and then writing a blog post, you’ll want to share your blog post on LinkedIn. All of the likes and comments you’ve accumulated are wasted if you do not connect with them. However, if you connect with them, they will remember you and see your content in the future. Use mini stories / rants / hooks that are highly relatable in your status updates to earn clicks to your post. There’s thousands of articles being published every single day by more than 11 million LinkedIn members. The best way to create viral content is actually very simple: post a lot of content and study its reception to find what works best. That content can be informative (articles with your original commentary in the caption), inspirational (stories of your peers or quotes you like), or a personal anecdote (related to not only your victories but your struggles and failures). There is a right way of posting that generates better reach and more views for your content. Social media is increasingly turning into a 1–1 engagement platform. A — Connect all your emails to your LinkedIn Account. Remember: virality is merely a mean to an end — not the end itself. Distribution: the Algorithm at Work. In fact, the number of followers or connections you have has nothing to do with how many people see your Linkedin post. We’ll talk about your failures and what that failure taught you to help you ultimately succeed. That said, catering to your audience’s interests, needs, wants, desires, pleasures, and pains are going to be what makes or breaks your content. Here’s what’s on the list: The Most Viral Content of 2016; Twitter; LinkedIn You’ll stop doing the right thing, and focus on all sorts of “weird tricks” and “hacks” to achieve virality, which defeats your purpose for being on LinkedIn in the first place. Without technology, this entire process can be a b*tch. Keep your target readers in mind. Social media is all about grabbing the attention of your audience. This is one of Josh’s best growth hacks (and I have been targeted by it ha.) If you want a quick and dirty (plus techy way) of doing this properly, read these 2 guides: There IS a way of building your connections using automation. This could make your post reach greater engagement levels especially since some of these topics have considerable levels of viewership. When looking to increase your endorsements, focus on getting them from connections who are highly skilled. Connections don’t equal an audience and relationship building is not something you can have a robot do for you. I wanted to share with the LinkedIn community the fantastic piece of advice Michaela Alexis had given me, and had tagged her in the post. And it IS suffering through these obstacles that bond us together as a community. Thursday: Developers and partnerships This is Josh’s formula for creating appreciation posts: I’m about to start doing video. Because endorsements are so easily gamed, they may lose its value in the eyes of the person reading your profile. Ltd Understand LinkedIn Hashtags Not many people are, this will be a gamechanger. Learn what works best for you but develop a voice that is human and relatable. However, by analyzing these most shared posts, we can learn a little more about the characteristics of viral content and the steps we can take to improve the potential shareability of our own content. Should you share the link on LinkedIn? But, to succeed on social media, you MUST know who you are, or at least what you represent and who you want to be. LinkedIn Posts algorithm feed favors this in order (from best reach to least): This what I found through posting for the past few months with the new changes. That means we’re often reading on screens no wider than 3 inches across. You may not have many connections on LinkedIn at the moment, and that’s okay. In general, good timing for B2B audiences are Tuesdays, Wednesdays, and Thursdays between 10AM & 5PM. What are your true passions? Did you know you can export your LinkedIn connections? One of the biggest mistakes made on every social media platform is that people forget to engage. It’s an absolute feeding frenzy. That’s why the most important thing you need to do is to write an engaging hook. Did a tweetstorm recently? Instead of giving you a rah-rah talk on how you should be consistent and do it every day, you should instead forecast your own behaviour and make changes so that you can show up every day. There is no easy way to find existing engagement pods, but one way you can do this is to message a top influencer (who repeatedly get lots of likes) and ask if they are part of an engagement pod. LinkedIn has opened the floodgates to a world of content with their new publishing platform and it’s an amazing way to expose your writing to a highly-professional network of readers. Heck, even CEOs only have an average of 930 connectionson the platform. Offer free consulting to whoever leaves a comment with the most dire situation. This will drive up engagement through the roof and make your readers happy. People enjoy seeing the struggle and the rise of the entrepreneur. If you want to go all in on LinkedIn, treat it as an entirely new content creation platform. Videos you watch may be added to the TV's watch history and influence TV recommendations. Directly ask your audience to do what you want them to do (like the post, comment) or get them to answer a question you have for them. Call To Action – Have you had success with achieving virality on LinkedIn? using Facebook custom audience function to target your LinkedIn Connections). People love to show the glamorous side of themselves on social media, even though life is not like that. Have you heard about the 80/20 rule? If you have been on LinkedIn recently, you’d probably seen many people do this. Get recommendations from your clients, your ex-colleagues, your current colleagues or even your teachers and professors while you were in school. Boosting your post with $25 can get you 100+ shares, 300+ likes and 75+ comments within 3-5 days. What advice would you give your 21 year old self? First, click on my network in the top menu bar of LinkedIn. It presents itself as helpful content, and has had over 3.6 million views on LinkedIn. How To Create Viral Content. One of the best parts of being in a LinkedIn Group is the ability to connect with anyone in the group. To be honest, I have no idea. Wednesday: Marketing and communications, growth After you’re done with the 2 photos, it’s time to work on your headline. But how to succeed on Linkedin? That is why, as soon as a new connection is made, you have to show up yourself. Build relationships with the influencer, and then find a way to get him or her to endorse you. Getting a lot of ‘organic’ activity will allow your post to get a nice kickstart. LinkedIn marketing done right goes something like this. How can you drive your followers into subscribing for your email list? There will be days where you’re too busy and you can’t show up on LinkedIn. They were either links to the articles they’ve written themselves, or links to articles they read and liked. It went viral perhaps because of the use of the word success, and it’s a title that resonates, taps into mindfulness. I tried the same thing, and got more views and clicks to my article: Before I carry on, I would love for you to understand: Just because you’re utilizing all the “best practices” for writing and formatting a LinkedIn post doesn’t mean you’re guaranteed to go viral. Use best judgment, but aim to space body copy liberally. To make your posting more consistent, make use of many LinkedIn tools available on the market. However, the audiences and type of content that we create on LinkedIn will be different than what’s on your blog. Everytime someone posts, the whole group will participate on the post that will help it shoot up in the feed/algorithm. It doesn’t end there. especially since by sharing your content they will be providing useful and helpful information to their own networks as well. Which eCommerce platform is the best to build your store, your brand and your online business empire? The competition is immense. No excuses. How do they like to be spoken to? Anyone can go viral on Linkedin. They want authenticity. I’ll update this post with more information when I discover the reason. Choose a featured image that stands out! These days we’re constantly reading on the go. “Okay, I started Gary. Why not break the article into distinct separate pieces and share them on LinkedIn in native text? What makes the way you achieve results interesting or unique? Instead of focusing on going viral, focus on helping people. I would say you need to post every single day. Others are still working out how to hit the sweet spot but growing with every post nonetheless. Two preferred for max content spread one in morning and another at afternoon. Perfect post for digital marketing through LinkedIn. Viral is always looking to improve our development methodology and … More often than not, your own connections will be willing to help you. However, don’t blindly accept everyone on LinkedIn either. Your LinkedIn profile is akin to your company homepage. The post with the link in the comments section got 3x as many views. If you do not capture it in the first 5 seconds, you would have lost the person forever. You have to answer “here’s why you should trust me” or “here’s why I’d be a valuable addition to your network” and “here’s what I do and who I do it for best”. Viral Content Bee (formerly Viral Content Buzz) is a free social media promotion platform allowing users to put their content forward to social media influencers for them to share your URL on Twitter, Pinterest, Tumblr, Mix and Linkedin “Yo SQ, let’s try to figure out if we could get traffic from LinkedIn back to the blog.”. Thanks. Be Real. LinkedIn favors long posts heavily. Your post should have strong CTAs asking the audience to leave their input. You at a local landmark (only works if you’re connecting with people in your city). Do this and you will be rewarded. In fact, the number of followers or connections you have has nothing to do with how many people see your Linkedin post. Again, you can ease this task by automating your intros. Hailey Friedman mentions the exact same thing in her How To Go Viral On LinkedIn blog post. Appreciation posts are posts where you publicly acknowledge the help someone has rendered you. This will increase your audience size to help build your initial audience on content. He is also the co-founder of BreakDance Decoded, an online breakdance training company. Get an account, create a killer profile, and get a lot of connections. … I didn’t do this alone. D — Connect with everyone who has liked or commented on your content. By spacing out your sentences, you’re ensuring that any given sentence is 2–3 “lines” long. Remember, not everything you do should be done for views and views only. Use this to your advantage. Neil Patel is a genius when it comes to this tactic. This may sounds counterintuitive, but how different are 600 hellos really going to be? For example, Best Advice is a channel with close to 6.7 million followers where the best articles on LinkedIn are shared. Here’s what happened to me. Two Ways to Create Near Viral Content on LinkedIn LinkedIn marketing done right goes something like this. This is all assuming your post is just using one of the following above. Do this and you will be rewarded. How do you do what you do? What energizes or ignites you? Monday: Management and running the company LinkedIn marketing done right goes something like this. That’s right – not a penny was spent in its promotion. Even in dry niches like finance – try to add some personality. Another person doing this really well is Allan Gannett: Interviews aren’t just for podcasts and blogs. In fact, this is the single most common tip amongst all of the influencers I interviewed for this article. It’s important to note that you do not need millions of followers on Linkedin to have your post seen by millions of people. 5. It’s not easy, but one take videos are a great way to show your brains. So, how do you build up your connection base? To turn your engagement into email subscribers, you can offer a relevant download or ask them for their opinion on a content release. If you put all your focus on trying to become viral, what is likely to happen is that you will become encumbered, bitter and disappointed. The post would have to be pure text, and maximum character limit (1300). Simple: use the timeless concept of offering value or a “carrot.”. Next, turn yourself into a thought leader by creating tons of meaningful content. How To’s: This is content marketing 101. Instead of … no: 200903073C). For an advanced tactic – try a cross promo with a peer or colleague that has a decent size email list with a relevant audience. Make sure it's at least 8 characters and includes uppercase, lowercase and a symbol (!@#$%^&*). Understand your existing audience and write topics that they’ll care about. Many publishers take condensed versions of content that was originally published on their own company website or blog. They are from an influencer or a well-known expert in your field. Then, you should be re-directed to this page, where you should click on more options: Then replace your email accordingly and click continue. One thing I’ve learned recently is how endorsements work: the real value lies in being endorsed by people who are highly skilled in the respective skill. If playback doesn't begin shortly, try restarting your device. Next, turn yourself into a though leader by creating tons of meaningful content. An engagement pod is a private chat or a group that agrees to engage with each other’s content when it is published. This is something that Twitter founder Jack Dorsey practiced when he was running Twitter and Square simultaneously. In social media, there is ONE king — consistency. LinkedIn has a feature called channels which are essentially themed topics that people can follow where relevant content is featured. All you have to do is to search for the relevant groups you should join: Click join, participate in the group and then create a thread asking to connect with everyone on LinkedIn: If you’re lucky, a thread may already exist and you can simply connect with everyone who has placed their LinkedIn profile inside. As identified by researchers Chip and Dan Heath, stories are one of the main ingredients in causing sticky messages. Keep doing it for another five years and then come back to me before you ask again. It’s similar to developing personas for your website. I usually kick off by asking something ‘What’s keeping you busy these days?’. (Reg. Don’t use boring stock photos and definitely don’t scrape someone else’s image from Google without asking for permission. All you have to do now is to take action, and put in the work. LinkedIn now permits members to join up to 100 Groups. Consider your regional or national market and what’s relevant / trending in the news that you can capitalize on. Justin Wu has actually ran some tests for himself, and this was what he discovered: Don’t use links in your post at all. The above quote by Thomas Ma says it all: People enjoy seeing the struggle and the rise of the entrepreneur. Use a strong CTA to encourage link clicks. You ask — WHY? Cite relevant sources and use data to support your arguments. Despite its recent algorithm changes to become more Facebook-like, LinkedIn is still at heart, a platform for professionals. Don’t link to youtube either. However, if you want more views for your LinkedIn marketing, and still drive traffic to your content, there is a way you can do so, that is: This is the secret weapon that I first learned about when Guy Kawasaki posted about it on Linkedin in June 2017. Here are some questions you can ask yourself to establish your own personal brand: Summing it up with a last quote from Michaela: You’d be surprised at how quickly people succeed online when they just have a clear idea of who they are and why they do what they do. It’s a ever-hungry beast that you need to feed constantly. LinkedIn is not a dating site. Neil Patel is a genius when it comes to this tactic. Then, implement their feedback => and then when it is live, contact each of them pointing them to your article and why not, asking them to share with their followers. : This is by far one of the easiest and most effective ways to jump start virality. There will be days where you feel like shit, and you don’t want to create something for your audience. The first step would be to connect all your emails to your LinkedIn Account. What topics can you talk endlessly about? See the complete profile on LinkedIn and discover Viral’s connections and … Want To Go Viral on LinkedIn? Tone & Voice: Keep your target readers in mind. I try to talk to as many new connections as humanly possible. I’ve read somewhere that nowadays Content is King but Content Distribution is Queen and she wears the pants. In return, she commented back on the post, and the post was shown to all of her followers — which resulted in my post getting hundreds of likes. . Guess what that means? So, when you post external links, LinkedIn will punish you by not rolling the content out to as many people as possible, as they want people to spend as much time on the platform as possible! They want sincerity. Close off your posts with a CTA. Don’t write huge paragraphs. Which means — you are always in that precarious state where all your hard work could be destroyed overnight. Viral has 9 jobs listed on their profile. So dig up all your emails that you have ever used in the past! You can test it for yourself and see if those recommended formats work better for you. LinkedIn is about growing your brand and business but that isn’t just done by posting viral content. You need to express your thoughts honestly and authentically in order to get people to relate to it. https://linkedsuperpowers.com/post/best-days-and-times-post-linkedin, https://www.socialquant.net/how-to-get-more-views-on-linkedin/, UX Research: What We Learned by Talking to Our Audience [Case Study], 7 Awful Sales Phrases To Avoid: Advice From An SEO Guy. That being said, here are the elements to making a viral LinkedIn post, as identified by the influencers: A — Use spacing to make it mobile-friendly. Use this to your advantage by getting as many people to comment on your post in a very short amount of time. This is how you build trust and influence. People love numbered lists and bullets because they are easy to digest and quick to understand. This role will be responsible for sourcing and editing images for socially conscious viral content pieces of a variety of formats to drive engagement, i.e. Make it non-salesy and focus on something in common. You don’t have to pretend to be someone else. I try to apply that for many things in life. For question posts, ask people to quickly comment yes or no, agree or disagree, etc. That means: the content you write should be mobile-optimized as much as possible. Below, we'll discuss the top 10 most engaging topics on LinkedIn, how certain content types go viral, and the science behind why. Sales reps are being told that they need to actively share, create, and curate content on LinkedIn. What happens if you’ve wrote an article for a blog, or another publication? Featured Image: Choose a featured image that stands out! Potential. Try to keep it thought leadership focused – offer a unique viewpoint that hasn’t been published yet (or in awhile). Women are better at sales than men because… X, Y, Z. I was a black hat SEO spammer in a past life. Produce in-depth and long-form content I’m not exaggerating when I tell you that … You put endless hours into that one monster piece of content that you swear is going to be a home run. Distribution of content on LinkedIn is an algorithmic process, and that algorithm is theoretically designed for engaging, interesting stories to go viral. Regularly showing your face in their feeds gives people the opportunity to get to know you. Put them together as a status on LinkedIn. Think about it: It’s connected to the whole world and fits in your pocket. He loves standup comedy, and has a dream to visit at least 100 countries in his lifetime. Naturally, share it on your LinkedIn profile, but don’t stop there – especially if you have a small network. While engagement pods cannot guarantee virality (it is still dependent on your content), it provides a nice organic boost to your content, allowing it to be seen by others. This area is usually neglected. While I do not recommend you to do this often (because it looks like you’re merely leveraging them for their following), you can do this skilfully like Clarice and Brandon: No matter how many followers you have on your LinkedIn profile, one thing is sure: At any point of time, you could be banned, removed or blocked. You're signed out. For instance, if your previous content that went viral on your blog is posted on LinkedIn, there are chances that it will attract a large audience. As soon as they reply, you can start the conversation. Here are some of her tips on how to be consistent in creating daily video content: I’ve trained myself to create content with my phone. This breaks the post up into bite-size chunks which are easily consumed on mobile. We've captured the best reviews to help you choose. We’ve all been there. However, this is making it harder and harder to cut through the noise and get the right people to share and engage with content. Upload them onto Facebook, and then run ads. These 2 sentences are your grabber, your attention-capturing mechanism, your headline. What skills are crucial to succeed in your role or industry? Make sure it’s enticing and makes people want to click through. If you want to build an audience, you simply need to show up every day. However, on the other hand, Vin Clancy, another LinkedIn influencer says: … People not attempting to grow aggressively enough- if you only have 300 connections, content is pretty much a waste of time. This platform allows you to discover and join engagement pods for multiple social media platforms. However, if you’re in search of very niche-specific viral content perhaps take a look at some of the major trending hashtags for your niche. That automatically makes it a very different environment than Medium or a WordPress blog – particularly due to the variance in audience behavior. Most content creators I know follow what is known as themed days. As a result, it helps your content go viral. For you to be social, it is key to build and nurture relationships. They might see your content once, then forget you entirely. After capturing the attention of your audience, you must now tell an engaging story that will, in the words of the great copywriter Joseph Sugarman, “bring them down the grease slide.”. Re-use the same status for LinkedIn. Great ideas. You’re not only making yourself look bad by shrugging off a non-recognizable person at a networking event in an attempt to speak to a celebrity, but you’re risking offending someone who may be much more connected than you realized. This is the one time where it’s okay to be pushy. They are part of the same group called “engagement pods.”. One way to do this is write each sentence spaced out rather than huge chunks of paragraphs. (And no it’s not!). Bullets & Numbered Lists: This is human psychology 101. LinkedIn will automatically send out a connection request to them for you. So how do you fight through the noise and start using content … You can have the best content in the world, but if your homepage does not communicate its value proposition, you will lose your customer’s interest. People love free sh*t. Provide value and you will be rewarded. Another aspect of your LinkedIn profile to optimize is your recommendations section. Connect with fellow LinkedIn influencers, and agree to form a pod together. I think native video ranks in middle from reports from friends. 1. ReferralCandy is a product of Anafore Pte. When I first started using LinkedIn, it appeared that most people were simply sharing links to articles. If you’ve got 3 months to get a million views, you’re going to need to put out a lot of content. When it comes to finding viral content on Instagram there are a ton of avenues to choose from. Writing on LinkedIn is a solid inbound marketing strategy that can help build leads and develop an audience within your niche. This one question led me down the rabbit hole of LinkedIn marketing — and in turn figuring out how to go viral, get traffic and build a brand. After you’ve optimized your profile, it’s time to build up your connection base. — Vin Clancy. These top viral posts by their nature are outliers and exceptional. You should contact numerous influencers and journalists in the field of your article’s subject prior to publishing your post, asking for their feedback. You’ll get banned. https://www.saleshacker.com/how-to-create-viral-content-linkedin Write to your core strengths, and focus on topics that you have credibility to speak on. While we may never have the actual answer, I believe it lies somewhere in between both, which is: The number of connections does not influence whether you will go viral, but the number of connections help improve the chances of you going viral. Editor’s Note: This article was co-written with LinkedIn Expert – Dennis Koutoudis, founder of LinkedSuperPowers. Join LinkedIn groups relevant to your niche or your ideal customers, and then connect with them. Take risks when and where applicable. However… Before we begin, I have something to say: There are conflicting theories on how important your connections are to generating views and going viral. Virality is hard to predict, and it is false to assume that you have one at bat. Yup – you’ve read the stats correctly, we saw viral success of over 2.6 million impressions and 29,000 likes. : It’s been said that between 1,500 – 2,000 words is the sweet spot, but. Some of the best viral content that has been hand-picked by Instagram is showcased on the Explore Page. It’s not viral if it took a lot of time to be consumed by internet users. What problems are happening in your industry that you can shed light on? See the complete profile on LinkedIn and discover Viral’s connections and jobs at similar companies. I’ve yet to see this actually work, but urban legend has it that there is a chance your article. Ideally this would be exclusive to LinkedIn. The more real life examples / screenshots you include, the better. Plus, I can push out content quickly Here’s some tips to create daily videos: One video, one minute One video, one message One message can be one question One way to start off is “Hi, my name is and I’m awesome at.. *then expand* The ultimate time saver is One take.
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