Recruiters can get better results though if they focus on a smaller group of individuals, as opposed to playing a numbers game. I’d love to tell you more about them and see if they support your career ambitions. They will appreciate the personal touch and like that you made the effort to notice their work, especially if it’s posted elsewhere to LinkedIn. Myself and my team have just developed [unique product/service]. See how to find shared connections below: If you have met the candidate before make sure you mention it! It allows the candidate to consider an opportunity without being directly targeted. Could you check out this playlist I made? Send a follow-up LinkedIn message to the recruiter after an accepted connection. LinkedIn is essentially encouraging this mentality with the metrics that it highlights: The LinkedIn sales department will tell you that you’re hitting it out the park if you get a 25% In-Mail acceptance rate. Instead of being another sales rep with commission-breath on the tongue. This is an even more effective tactic. Want to be the best? This isn’t helped by the amount of courses advocating that the best way to build your expertise is to create a group and get your prospects to join. Best ways to approach a prospect on Linkedin. How to customize it: Use event details, refer to the weather the day at the … Despite this, the follow up often doesn’t get the attention it deserves. Sending the default connection request. It’s 100% virtual and 100% free. With more than 740 million active users in 2020, LinkedIn expanded from a networking site for professionals to one of the top social media platforms. The shape of the talent databases an organization uses can dramatically change its ability to hire the best. Message 2: Link to quality resource (3 rd party content) This message is about value and positioning. GoHire’s cloud based recruitment software is the perfect tool for small businesses to save time and money hiring. Don’t assume they will remember you from your name alone, mention where you met and add some small talk to encourage a reply. can significantly improve your response rates. If that's the case, you should look at some of the guides in our Academy, or check out the Beamery Recruitment Marketing University below. Keep the tone friendly, find some common ground, and be as succinct as possible. LinkedIn InMail subject lines. This reduces the mental energy that candidates need to expend answering your message, and makes it far more likely that they’ll respond. The best candidates are literally swamped. Don’t skip this step on LinkedIn! When you include a link in a LinkedIn message, LinkedIn automatically expands that link into a massive thumbnail that takes up the prospect’s entire screen. When contacting recruiters on LinkedIn, you need to: Start with something that grabs the reader’s attention — find a commonality like you attended the same school or provide a compliment. One or two short paragraphs only are necessary. Try and engage candidates on social media before you message them. Check their LinkedIn profile to see if they’ve published any recent posts and do a quick Google search to see if their company has any big recent news. The way you sign off each message is crucial. Social networks like LinkedIn have democratized recruiting, and suddenly everyone is accessible. ), it let her know I had done my research (see Point #1), and it let her know I wasn’t just spamming her. I successfully changed industry a few years ago through people I met on LinkedIn so this answer is from that experience. Each message has the primary purpose of seeing if the candidate is a good fit for a role— not to fill the role as quickly as possible. Candidates that spend time on their skills outside of work may not expect recognition for it, so to hear this from a potential employer will be encouraging. But do you know how to craft an InMail that will succeed in getting an answer, and will drive Hi [candidate name], Great post on [topic], I ended up sharing it with … A proactive recruitment strategy depends on the quality of your talent data. Working alongside recruitment marketing and job board posting, candidate sourcing allows you to take control and initiate conversations with the talent you really want. LinkedIn Message Sample #2: Hi sourcer. The Beamery Sourcing Extension was built for exactly that purpose. A successful candidate outreach message makes it clear that you have studied the candidate’s profile and resume. templates. Connecting on linkedin - Cold messaging that actually works! How to Write LinkedIn Messages That Actually Get Read. If you want to have a read of it then please click here. Jogging the memory of a candidate to a previous meeting can make all the difference, and shows the importance of networking. Music is a huge part of my working day, I can’t function without something on the background! LinkedIn is becoming a hotbed of automated messages from fake profiles and endless invites to join peoples’ groups. Top developers get hundreds of messages every week. An Applicant Tracking System (or ATS software) is the central hub for your entire recruitment strategy. The Industry Angle Similar to the perspective angle, this approach has you seeking their opinion on an industry-related trend or topic. When it comes to prospecting, persistence is key… not stalking! Browse their LinkedIn profile to see if they have published any posts and check their updates for any recent personal achievements. Instead, use the first sentence to grab their attention. Yes, that first message is crucial, but the relationship doesn’t start there. Etiquette: Honing your approach with analytics 04 07 09 03 10 11 LinkedIn InMails offer you a way to speak one-on-one with the very best (and hard-to-reach) candidates in your market – in a way that’s likely to get their attention and command a response. Stand Out (in a Good Way) Ever gotten a generic message from a random on LinkedIn? When you sit down at your desk every morning and sift through your... 2. Changing a company’s culture starts at the top and requires a collaboration with HR. After receiving this message from the sales person I wanted to try this method and see if truly works on others or just on me. A candidate outreach message is one that will be sent to a prospective candidate on LinkedIn, encouraging them to engage with you regarding a job position. Today you're going to learn EXACTLY how to source candidates on LinkedIn with these 7 top candidate outreach message templates. The key to a successful lead generation campaign not only lies in the quality of the prospects you are targeting, but also in the quality of the message copy.Nothing makes prospects run a mile more than a generic LinkedIn message, but how do you write killer message copy for your connection request that users will actually read?. November 26, 2019 January 6, 2021. You can easily see each person’s skills, education, and work experience. The War for Talent is Over: What Happens Now? After meeting you it became apparent that you might be suitable for an opportunity that has arisen at [your company]. This is the right way to reply to a recruiter message on LinkedIn First impressions are key, even on social media. But don’t get too excited, with so much spam people receive via LinkedIn messages these days, many have become “pitch blind” (the new “ad blind”) smelling a sales agenda a mile away, hence ignoring it completely. It will take years of reinforcement to embed the values at every level. The subject line should grab the potential candidate’s attention. What time works best for you? LinkedIn Icebreakers(with Sample Messages) By Don Goodman. Use LinkedIn’s ‘How You’re Connected’ feature to see if you have any shared connections with a candidate. There’s no need to stick to the conventional format ( “Hi, I’m….”). What are the tactics you need to start using to get candidates to stop ignoring your messages? This discussion started by recruiter Jung Kim in Facebook group Sourcers Unleashed caught my eye, but there are plenty other examples of this: To stand out to these candidates, we need to be different. 5. You’re sending that message for a specific reason, usually to draw attention to a job or opportunity, so make sure the candidate knows that! A LinkedIn message is just a conduit to get that meeting agreed upon and scheduled. Would you have some time today to discuss it? I lead recruiting at [company], we’re pretty keen on hotshot [job role] with a flair for [skill]. Ironically, sometimes these messages are so totally untargeted that recruiters end up sending them to other recruiters! Here are seven messages you should never send on LinkedIn and why. Fall into this mindset, and you may feel pushy following up. by. With some simple searching, you can find people who match your open job orders. Thank them for accepting the request. The truth of the matter is that candidates won the war for talent long ago - what happens now? Knowing that they’re busy people who must be inundated with messages, the vast majority of which they don’t read, you wouldn’t dream of sending them a boring, templated, predictable email. He establishes common ground, gives a genuine compliment and has a clear ask. This year is Beamery’s third annual Talent Summit. That’s a 75% failure rate. Sending a sales pitch for your product or service. Customize every InMail message you send. Writing an InMail subject line is similar to writing a recruiting email subject line. You really don’t have a relationship that gives you permission to do much more than that. 5. It’s also equally possible that they didn’t see your first message. Top candidates have a pretty full LinkedIn inbox, your message may well have gone unnoticed. That’s a lot of people surfing on one platform. When you reach out to someone for the first time on InMail, make sure you do a bit of recon beforehand so you can write a customized message they will actually respond to. If you have a second, I would love the chance to discuss how my (Specific Skill) and experiences might match the (Job Title) I’ve applied for (If You Already Applied). That is the most likely time to get the highest response rate for LinkedIn messages. Sarah Moore, CEO of Eleven Lights Media, says using voice message on LinkedIn is a great alternative to text message. Yes, that first message is crucial, but the relationship doesn’t start there. It added validation (hey, I know a CEO! Like every great salesperson, every great recruiter knows the power of the follow up. LinkedIn is a professional network, and as long as your message is professional, you have every right to send it. Imagine you were trying to convince someone like Bill Gates, Sheryl Sandberg, or Elon Musk to join your company (just go with me on this). Sara McCord. If you really want to grab a potential candidate’s attention, you’ve got to think outside the box. Not sure how to approach a potential candidate on Linkedin? Any recruiter can bulk buy LinkedIn In-Mails and send messages to anyone they want. Elliott Bell. However, spotting and sourcing top talent is basically useless without a well crafted candidate outreach message. Since all of these articles suggest a longer first message, which does seem like a good approach here, I recommend emailing instead of cold messaging on LinkedIn for this. We’ve outlined the steps to creating LinkedIn messages that get results, but you might to learn more outbound sourcing techniques and tools. Make sure that anyone you message has that particular skill. Now, as important as your LinkedIn outbound sales tactics are, it’s just as important what you include in your cold messages. How are things? Generic, non-personalized messages have a … Jack Reamer, Founder of Emails That Sell, shared with … You also have the added bonus that if you limit the number of messages you send, you will have more time to make the content of each message personalised and engaging. Learn more here. Doing a tiny amount of research here can make a huge difference to your open rates, even adding a first name to the subject increases open rates by 26%. Focus on the goal at hand. It’s easy to tell yourself if the person really wants your job, they will reply themselves. Sending Personal Messages to Your Prospects in LinkedIn Reaching out to prospects via direct message on LinkedIn seems like a natural choice to pitch your prospects. Nevertheless, it is helpful to base your contact message request on templates that are written according to appropriate tone and unofficial ‘rules of conduct’ that should govern all professional correspondence. We surveyed 400 companies about their DEI challenges and summarized their responses in this diversity, equity and inclusion infographic. I’m looking for someone to work in our [team/department] - would you be interested in arranging a call to discuss? Hi @firstName, thanks for connecting. Brevity is one of the keys to a successful LinkedIn message, you need to keep it short and sweet! How a Simple LinkedIn Message That Took 2 Minutes to Write Landed Me My Dream Job. Moving on, once you streamline your LinkedIn profile or company page and locate the profiles you would like to connect with, you have to determine what approach to take. Thanks, and looking forward to connecting with you. LinkedIn is a great place to find passive candidates. According to LinkedIn, only 36% of the workforce is actively looking for a new opportunity at any given time, but an incredible 90% is willing to talk and learn more. It’s often the key to messaging candidates on LinkedIn. Recruiters are always looking … I notice that we have some mutual connections; [connection’s name(s)]? The Relationship Builder. When thinking about how to approach prospects on LinkedIn, people tend to think about starting that initial conversation. Some recruiters have developed the mindset that if they send enough messages, they’ll get results. Reaching out to new contacts on LinkedIn. That’s why it’s important to find out about a candidate’s career aspirations as well as their skill set. by. Many talent teams had to reinvent themselves to get through the past year; in 2020, change was the only constant. Employee retention programs will be taking a new shape in the next few years. The warmer your first-degree connections are, the more you can do with them. It severely limits the number of LinkedIn connections you’ll be able to make. 1. No matter how great your cold email via LinkedIn is, it’s almost certainly destined to fail before you press send. Cold prospectingis the modern equivalent of cold calling. How do you build resilient recruiting teams to face 2020 and beyond? How to build a good profile 2. We need to use more advanced messaging techniques, and take the time to craft templates that at least seem personalised. How many messages do you think top candidates get from recruiters every day? Show your familiarity with their career history by highlighting the skills and experience that stood out to you. LinkedIn is the Btob social network. A candidate sourcing strategy involves a variety of techniques that help you actively seek out and engage with qualified candidates to fill your company’s open jobs. The power of the LinkedIn network is that you meet candidates with specific skill sets, so that when the right job comes along, you know who to get in touch with. 2020 was the year that everything in the workplace changed, with 49% of people working from home. This may also encourage another face-to-face meeting, which may ultimately result in a successful hire. I’ve also taken a look at your blog too – you really know your [skill]/you’ve got fantastic [skill]. Without a clear commitment to a focused DEI agenda, your team might not be able to effect the changes it is aiming for. Sourcing candidates in a way that encourages a good relationship before any hiring process has occurred, makes it more likely that an employee will be successful in the long run. Your name will appear in the header of the message, so the candidate can see exactly who you are. Don’t Send These 7 LinkedIn Messages. I imagine it might have felt nice the first time that a passive candidate was complimented on their LinkedIn profile by a recruiter. Post-Networking Event. The message can be as simple as introducing yourself. How to expand connections 3. With a candidate sourcing strategy, open positions can be filled almost immediately as you may have already identified and vetted a large pool of talent, thus shortening essential time-to-hire and time-to-fill metrics. The creative gesture will get them talking and may spark up a connection with someone who may be interested in the position. 2021 GoHire Technologies LTD. All rights reserved. Keep the tone friendly, find some common ground, and be as succinct as possible. If you were unsuccessful ¾ of the time in any other business function would your boss be happy? The reason candidate’s fill their profile with work experience is for employers like you to read it! Keep your message short and sweet. recruiter. A follow-up message shows that you are not reliant on cold messaging and you are genuinely interested in the candidate. 7 Top Candidate Outreach Messages for LinkedIn [FREE TEMPLATES], 9 Insanely Unique Office Locations For Startups In The UK. Always aim to improve your messages but never forget; the average message that gets sent ALWAYS does better than the perfect message that never does. “The people you want to reach the most are the ones who, by default, delete emails” - Seth Godin. This way, they have the freedom of hearing about the job role for either themselves or for someone in their network. Here are 7 FREE templates to use for outreach messages! There are a few ways you can make sure you don't get to end up writing each candidate an essay: It’s unnecessary to waste words with a personal introduction. Here's a message I sent to the CEO of one of Europe's biggest Peer to Peer organizations: Here's what he responded: So next time when you are messaging a CEO, ask yourself these 3 questions. The goal of a LinkedIn InMail should be to earn the right to have a conversation. Kick-start your hiring strategy in preparation for the 'New Normal'! The words you use here can have an enormous effect on open rates. Bill was only considered because he popped up on LinkedIn. You can do this by mentioning something personal that they’ll recognize or be interested in. It also puts the ball in the candidate’s court, which they will appreciate if they have a busy schedule. How to write a LinkedIn InMail message that will actually be read. We call this the “Festival of Learning”. It means contacting a person you don’t know to (tastefully) tell them more about your services. There’s one other important detail here too: 25% of candidates might be opening your messages, but the actual response rate (the important bit) is far lower. Adopt the ones that work best for you, and be sure that when you prospect for new business, you’re on the good side of both your prospective new clients and the platform itself. A ‘cold email’ introduction or LinkedIn message is usually the best way to get the conversation rolling with people you don't know yet. Sending mass messages to random contacts has a negative impact on your employer branding and the candidate experience. This is why it’s essential you tackle the important stuff right at the start of your message. The rant was about the quality of spammy LinkedIn messages that I receive on a weekly basis. Hearing your voice makes a much more immediate and personal connection than text. Make sure you’re very specific with your reminder. New data from Beamery shows that C-Suite and Talent Leaders are not aligned on core components of talent strategy, putting transformation plans at risk. Candidates can also click on your LinkedIn profile to see more information on you if they want. How to Approach Recruiters on LinkedIn: Wrong ways. This is an example of how one employer creatively attempted to source candidates: by creating a playlist that asked them (in song titles) if they would like to discuss a position. Be specific with your next step. I met my current boss, Kathryn Minshew, while listening to her speak about her company, The Muse, at a conference. A timely, professional and clear InMail message can go a very long way: you probably won’t be surprised to learn that 93% of hiring managers use LinkedIn when trying to fill a role.. The Complimenting Message. Easy! This makes it hard to avoid reducing candidate outreach to a numbers game. // Don’t you wish you had a process to help you cold message on linkedin effectively? Beamery's newest executive hire, Philip Becker, will join the team as CFO after successfully leading finance functions at in HelloFresh, Tourlane, and Barclays. When you sit down at your desk every morning and sift through your emails and LinkedIn messages, how do you decide which ones to open and which ones to delete? The best way to approach a prospect is to first make yourself known. Your journey to a brand new hiring strategy starts here! It was great to meet you at [event/meeting/work], and even better to connect on LinkedIn! Just as there are right ways to approach recruiters on LinkedIn, there are wrong ways to go about it as well. messaging. Here are four examples. Approach someone in the wrong way, and it can ruin your chance of having the message read and responded to in the way you’d hoped. There are many employers and recruiters that will send out cold messages on LinkedIn in the hope that the candidate will pick them up, but these spam-like messages rarely work. The demand for Recruitment Software is growing fast, with the cost of a bad hire at mid-manager level totalling £132,015 (Robert Half), it’s essential to get it right. The average reader spends between 15 and 20 seconds scanning your message. You need to give candidates a clear next step. This gives you the best chance to keep the candidate’s attention. Templates, templates everywhere, and not a one worth sending. From the candidate’s point of view, knowing that they have been personally recommended by their connections will be encouraging and may spark their interest. A timely, professional and clear InMail message can go a very long way: you probably won’t be surprised to learn that 93% of hiring managers use LinkedIn when trying to fill a role.. There are only two things you can do about people that don’t respond to you on Linkedin: 1) Follow-up by every other means of communication possible until you get a yes or no. The Perfect LinkedIn Message: A Complete Guide 1. Here are some tactics to help you write subject lines that get results: This is the gold standard for unsolicited messages. That’s a lot of people surfing on one platform. The best way to approach a prospect is to first make yourself known. Follow up until you get a firm yes or a firm no. Maisha Cannon / linkedin. Maybe she has your dream job, or maybe he runs a great business that you’d like to model yours after. Use the Words You, Your and Yours A LOT. However, you cannot always guarantee that a candidate is a good fit just from looking at their LinkedIn profile. Diversity, Equity and Inclusion (DEI) in the workplace was one of the hottest topics of the year 2020—and that was not a low bar to pass. I still believe that you’d be a great candidate for a role I have available at [your company]. Keep your message short and to the point, use a conversational tone, and let them know what prompted you to reach out. If they’re not interested, it doesn’t matter. As for the messages themselves, LinkedIn cold outreach is similar to the cold outreach messages you send via email. When thinking about how to approach prospects on LinkedIn, people tend to think about starting that initial conversation. No one wants to spend time on talent tech integrations or data management when there are sexy new features to talk about. Type in your message and hit send. My expert tip: Keep your message to three or four sentences. How to Write LinkedIn Messages That Actually Get Read Step 1: Start with a Specific Title. Adding a quick nudge to the subject line reminding them who you are can make all the difference. As for the messages themselves, LinkedIn cold outreach is similar to the cold outreach messages you send via email. Brevity is one of the keys to a successful LinkedIn message, you … Regardless of the approach you take, you should still follow these 13 best practices for sending cold prospecting messages on LinkedIn. My name is [your name] and I work for [your company]. Cold prospecting and “value bombing” are two alternate ways of approaching people you don’t personally know on LinkedIn. Step 2: Introduce Yourself. It may also be useful to take parts from other templates in this post. And if you’re looking for the best follow-up messages that get a ~49%+ reply rate, be sure to check out our full LinkedIn cold messages article for proven sales templates you can copy today. LinkedIn makes it so easy to find candidates that it’s pretty tempted to go for broke with your messages and cast a pretty wide net. Five LinkedIn Inmail templates to ensure that your LinkedIn messages aren't treated as spam by the recipients and ignored. So, here are 7 top candidate outreach message templates that each business should use as part of a successful candidate outreach strategy. LinkedIn is the Btob social network. Not only does LinkedIn allow candidates to list all of their experience and skills, but previous employers can endorse skills and provide candidates with mini references. If you’d like to arrange a call, provide a few times that work and ask the candidate to select one. According to research by psychologist Robert Sutton, people are more responsive and willing to help if they’ve been given clear directions. So, when I sent her a message, I made sure to mention our mutual connection early on. After you find a great potential candidate on LinkedIn, you’ll likely send them an InMail message to tell them about the position. LinkedIn Message Sample #1: Hi (Recruiter). I have no doubt you have seen some of these types of LinkedIn messages in your inbox or even sent such messages yourself not knowing better. Mention a mutual connection, their previous experience, or current role as a talking point. Great messages start with great subject lines. All in all, some streamlining of your profile is essential before you embark on sending contact message requests. I promise you can say all you need to in that space. Message: Hi [Prospect Name], Your LinkedIn post discussing how your company is struggling to overcome [problem] made me think of others I know experiencing the … This candidate outreach message is a great way of subtly sourcing passive candidates. Being specific and sensitive is especially important in 2020, a year of upheaval and loss on many levels. In any form of cold outreach, asking for a sale in your first message is a … The daily message. You need to make the most of it, and grab the candidate’s attention. Don’t apologize. Natasha Shetty provides the latest hiring tricks for businesses to follow. As with any well crafted job ad, the best LinkedIn messages are those that focus on the candidate. Studies show that rejection affects the human brain in the same way as physical pain, understandably something recruiters would want to avoid! I successfully changed industry a few years ago through people I met on LinkedIn so this answer is from that experience. Keep your message short and to the point, use a conversational tone, and let them know what prompted you to reach out. They will appreciate the respect that you show for their career, improving your employer branding; and they may even be able to boost your LinkedIn network simultaneously, even if they aren’t interested. If someone is pushed into a role, they’ll end up in a job that doesn’t fit. If you don’t get to the point quickly, you’re going to lose them.. How much can recipients digest in that time? Your LinkedIn post discussing how your company is struggling to overcome [problem] made me think of others I know experiencing the same frustration. The best way to approach is a combination of etiquette, messaging and the medium used to begin a conversation.
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