MIT Media Lab catches the reader’s attention in a few interesting ways. But what if some user becomes too annoying and there is a need to cut off, How to post on LinkedIn to reach 100K views in 2020: Top 7 best practices with examples of great LinkedIn posts, how I reached 100K views from scratch in 30 days, check out my story. You will design training and development programs from scratch and coach our [ salespeople ] so that they meet their goals. These companies not only managed to stand out from the crowd, but did so in a way that conveys their culture and shares their brand story. No big deal.”. It's not because of the context (the content is similar for both cases). But the best way to get a real impact from this engagement is - lempod. Above all, you want people to know that you are there to help. Right, as you many noticed LinkedIn doesn't show the full post (like Twitter does), it shows only the first 2-3 lines. Notably, it once created job ads made to look like baseball cards that recruiters could hand out at job fairs. En tant que coach en recherche d’emploi, ma boîte de réception est souvent inondée de messages provenant de personnes avec lesquelles je ne suis pas connecté sur LinkedIn. Je traduis librement l’exemple qu’il donne: Salut Brian, Je suis un utilisateur Marketo depuis 5 ans et je l’utilise chaque jour. So here we go: SaaS Haven - All things SaaS - The secret code is: 6129, Growth Hackers - Worldwide - The secret code is: 6031, High-level Marketing Club - The secret code is: 1042, Startup Factory - Achieve Fast Startup Growth - The secret code is: 3348, The HR Mastermind - Everything about Human Resources - The secret code is: 4763. If you’re the best at what you do, come work at Fiverr.”. Sur LinkedIn, comment rédiger des articles qualitatifs qui attirent l'oeil et aussi les contacts et les connexions de deuxième et troisième niveaux?Car tout contenu publié sur LinkedIn est loin d'être égal en audience (c'est-à-dire en visites). “Since it's laid out in a very informative and easy-to-read way, the people that end up applying for the position are more applicable,” Visme writes. Atlassian knows that. my story, how I created and tested different LinkedIn Engagement Pods. Qu’est-ce qu’un post efficace ? COMMENT TROUVER UN STAGE SUR LINKEDIN? Bud Light even provided applicants with templates and branded assets to help them out. However, when eight images are included, this number jumps up to 57,575 views — a sizable increase! Check out the detailed use cases on how I use that tools. It's because the way this post is written. I reached 100K views in 30 days and I'm happy to share top 7 best practices that I follow to boost LinkedIn reach. So if people can easily add links to their posts -> LinkedIn earns less amount of money. need to do more to create truly diverse and inclusive workforces, used to create text-heavy landing pages for each role, more years’ of experience with a coding language or technology than physically possible. Laissez-vous du temps pour explorer la plateforme, cherchez des personnes que vous connaissez, échangez dans des groupes de discussions, n'ayez pas peur d'être informel, on peut être sérieux et sympa à la fois ! I discovered 7 main rules on how to post on LinkedIn to get a lot of views, that I personally follow. Ciblez l’entreprise de vos rêves et postulez. J’ai justement relevé un super post d’une Consultante en recrutement que j’ai croisé dans le réseau social professionnel. And if readers like these 2-3 lines they need to click on "see more" button to check the full post. Firstly, the title prompts prospective candidates to keep reading the post to figure out exactly what it’s about. Aim for straightforward, clutter-free layouts that allow your words to shine. “It's the unique contributions of all Atlassians that drive our success,” the company notes on its website. So, from my experience the second option is the best. Atlassian ties this back to its commitment to diversity and inclusion, stressing that people do their best work when they feel like they can be themselves, and that their diverse background and experiences make them stronger. Whether you’re using an infographic or formatting with bulleted lists, the way you lay out text on the page can influence how many people read your post. Step #1 - Leave the link to your blog to the first comment. And by emphasizing why diversity matters at your company specifically, you can get people’s attention and show them that this is something you approach thoughtfully, rather than simply relying on generic language. How often to post on LinkedIn . Comme tous les réseaux sociaux arrivés à maturité, Linkedin possède son algorithme définissant le processus de diffusion (ou de non diffusion) de chaque post donc de trancher quels posts seront affichés ou non sur le fil d’actualité de tel ou tel utilisateur. You can automate getting likes and comments with lempod. Fiverr’s video proves that a little humor can go a long way, especially if you have a somewhat quirky employer brand. “It’s not people who just read the job title and think it's relevant and then apply.”. Looks like a super hard thing - but frankly speaking, it's easy to do. When you add links to the comments, LinkedIn doesn't cut the reach. These days, it’s pretty common for people to have side hustles, and many who don’t still may have hobbies they’re passionate about. Voici 3 exemples de bons Résumés sur LinkedIn. It's impossible to sell anything with just a pitch (unless you're Coca-Cola with their " Holidays are coming"), but it's possible when people feel the story behind a product. Take a look. So just forget about that quick sales pitches. But when these videos are too similar to the ones other companies are putting out, they run the risk of becoming white noise. This is the question, that I asked myself 6 months ago. On top of the requirements and responsibilities you might expect, Twitter points out that “You’ll set the tone of who we are and how we act, and talk to people on Twitter. As a result, creating content isn’t only about the writing itself but also about the visuals that support the content. Participants saw one of three During a period when many people were only leaving their homes for essential work and errands, the Nintendo game Animal Crossing exploded in popularity due to its calming atmosphere and social features. For students and recent graduates, LinkedIn is an absolutely essential resource as you enter into the job market. Of course, it also helps if you have a similarly iconic product that you can use to grab the viewer’s attention and make them laugh. As one of 150 students who received the Connor Fellowship in 2019, I know how important project management skills … So more comments people leave -> More LinkedIn post reach you get. Sur LinkedIn, il est possible de poster un simple post composé uniquement de texte, mais pas seulement. No Experience Needed.”. If your post gets a lot of engagement (likes and comments) LinkedIn starts showing it to more and more people. Some of my posts reached 2K views but some - 105K views. To get more you just need to click on "See more" button. It did — the number of attendees nearly doubled compared to a previous event. Il est possible d’intégrer votre CV dans votre résumé de profil linkedin sous la forme d’un document. And as a result - start using this feature more and more. Ensuring that your messaging around diversity, inclusion, and belonging carries through all your candidate-facing materials makes it feel more genuine. For example, Stapho made this intro to his post: It's a great teaser without any additional information. It becomes muuuuch harder to find the right comment (because LinkedIn ranges comments not by the date, it ranges it by the engagement this comments got). “Our customers come from all walks of life and so do we,” the statement reads. If you can accomplish all that while making the experience fun for candidates, your job post is sure to stick in their minds. And just because ads are everywhere we ignore 99% of it. Add PDF documents, so LinkedIn can boost your post. tactics that you used to reach X% of growth, your favorite tools that you can recommend, a story from your life about something (for example, "How I raised XYZ millions of dollars), and many other valuable things that lead to "Oh, I need to try this", Join relevant pods (or create your own pod and invite people). Plus de 30 millions de sociétés utilisent LinkedIn pour les entreprises, et pas simplement parce qu’il s’agit du réseau social de choix pour trouver et embaucher les meilleurs talents : comme la plateforme compte plus de 690 millions de membres, de plus en plus de marques exploitent le marketing sur LinkedIn pour élargir leur réseau, trouver de nouvelles relations et vendre. Visme, the design firm behind the infographics, says that IBM used to create text-heavy landing pages for each role. En plus des annonces publiées régulièrement, vous avez la possibilité de faire un post LinkedIn pour une recherche d’emploi et on vous explique comment ! So you will have the post with the link which leads to the comment with the direct link to your blog. As a result you will have a huge reach only on 1 post (not both). So every time I posted on LinkedIn I asked my friends and colleagues to support it with likes and relevant comments. The software company’s current career’s page puts employees’ extracurricular activities front and center. But it also signals to candidates that Atlassian appreciates you’re more than your job — whether you’re a software developer and budding botanist or a technical writer who loves to knit. website creator Les recruteurs n’utilisent pas seulement les outils payants de LinkedIn pour trouver les bons talents le plus rapidement possible.Un simple post, un peu de viralité, et le tour est joué. So if your once-reliable methods for spreading the word aren’t working as well as you’d like, consider experimenting a little. problem that you're solving, so people can understand whether they have this pain. So to not mislead LinkedIn, don't post often. When LinkedIn releases something new, they boost posts with it, so people get more results after using it. Par exemple, je cherchais un stage dans un pays anglophone. McDonald’s took the opposite with one job campaign targeted at students, making it clear that no experience is necessary and it’s okay to make mistakes. The LinkedIn summary or “about” section is often under-utilized by LinkedIn users. Email marketing service MailChimp isn’t afraid to have a little fun with its ads. Au pire, tu ne l’as pas du tout renseignée. This strategy is an inventive way to reach candidates who might never have considered this career path before, making them unlikely to see a more traditional job posting. Des contenus vidéos. Many leave it completely blank or type in a short tagline better suited for a LinkedIn headline or a resume summary. raconter l’histoire de l’entreprise afin d’humaniser davantage le post; rajouter 3 hashtags bien ciblés; Vous le voyez écrire des posts LinkedIn n’est pas si … For example, you usually can see posts that were published 7-10 days ago, in your newsfeed. Recruitment videos can be a great way to give candidates a sense of what life at your company is like and what your values are. Perhaps that’s why the Media Lab at MIT put out an ad for an “undefined discipline” job that shatters any preconceived notions you might have about it in seconds. In 2019, Twitter put up a listing for a job with an unusual title. So when you get engagement from people you significantly boost your LinkedIn post views: I've created the list of LinkedIn Engagement Pods on lempod with super awesome people there. At the height of the game’s popularity, London and LA-based digital creative agency Waste Creative found an ingenious way to reach prospective candidates using Animal Crossing — building a virtual replica of its office that players could visit in the game. These efforts touch every part of the hiring process, starting with the job post, with companies taking steps like including a statement about their commitment to diversity in their job descriptions. The social media giant was looking for a “Tweeter in Chief.”. Divide your post by paragraphs, so it'll be easier to read on mobile devices. C’est pourquoi depuis des années, je m’efforce d’en comprendre le plus possible sur le Marketing Digital. Then make a post with: And get a lot of initial engagement. LinkedIn is a social network which earns money by showing you ads. Once you get past the title, the job is actually pretty standard — Twitter just wanted someone to run its own official Twitter account. Using an unexpected approach to amp up the uniqueness of a role is a surefire way to stop a candidate in their tracks. Example of great LinkedIn post with PDF file PDF file on LinkedIn Post. I really love this technique for 2 reasons: a) When people leave comments, they really need your content and will read it for sure once they get it. Here is the link to this post by String. Ask people to leave a comment, so you can send them the link. They’re also effective multitaskers, juggling the responsibility of announcing an opportunity with that of sharing the company’s culture in a fun, compelling fashion. We want to reach people who could be the new stars of our agency, but maybe don’t even know it’s a job they could do. As a result LinkedIn cuts the reach of posts with links by 7-10X (from my experience). They say a picture is worth a thousand words. And then you tag a person (with "@" + name) and add the link to your blog or website. Now I post every 2-3 days. J’ai pensé que ça pourrait être bien d’être connecté sur LinkedIn. The listing itself also has its playful moments. The brief emphasizes that anyone over the age of 18 is eligible to take part, regardless of their experience or where they live, since Waste’s goal is to “find fresh creative talent.” And since Nintendo is one of Waste’s clients, the whole initiative also gives candidates a feel for the type of work they might be doing at the agency. Do you know that more than a half of users open LinkedIn from their mobile devices? I tried to post every 2-3 days. But whether you’re using LinkedIn to find a job, market your business, or build your professional brand, the summary section is important real estate. Pour Laurent, comprendre, c’est avoir le pouvoir… Et je suis d’accord avec eux. So don’t just be weird for weird’s sake. "Commencez à utiliser LinkedIn avant même d'être en phase de recherche de stage. Exemple 1 : étudiante en recherche d'entreprise pour un Master "Digital business" en alternance Texte du Résumé : "Etudiante à l'EBS Paris (Master DIGITAL BUSINESS & E-COMMERCE) je recherche un poste en alternance de 24 mois en marketing digital (septembre 2018 - août 2020). De cette façon, LinkedIn vous aide à faire bonne figure auprès des gens qui se renseignent sur vous et auprès de personnes que vous avez rencontrées à un événement, par exemple – on en parlera dans un instant. This kind of post won’t appeal to everyone — but as the disclaimer makes clear, it isn’t supposed to. Sample LinkedIn job post Text: Our [ sales team ] in [ New York ] is growing and we’re currently looking to hire a [ Sales training specialist ]. They’re also the perfect size to slip into your pocket and rediscover later, causing candidates to take that much-needed second look. But a title like that commands you to stop and take notice, which is exactly the point. So, to get engagement and make your posts viral - help other people improve something in their area. But if you’re finding that they just aren’t bringing in the kind of candidates that you’d hoped for, it may be time to get creative. LinkedIn understands that if people click on this "see more", this content might be valuable and interesting so LinkedIn boosts this post. The most creative job posts aren’t just successful because they’re different. Plutôt que de créer un article avec uniquement une introduction qui … If you add documents to your posts you can easily 3X your LinkedIn post views. (Frankly speaking, they will become viral, because it's ... cats! Being just a wee bit playful can be more rewarding than it is risky. Ajoutez le CV à votre résumé de profil Linkedin. The team can also generate a link to quickly share them or embed them in an email. 500 million+ members | Manage your professional identity. Step #3 - Edit the post and add the link to the comment. While you may never have to hire for a Chief Meme Officer, finding ways to support candidates through the application process is a good way to encourage people from all backgrounds to apply. Intriguing first two lines so people will click on "see more" more. LinkedIn Summary Examples for Students and Recent Graduates. Sur ta page d’accueil, clique sur … Access knowledge, insights and opportunities. LinkedIn is a professional network where people talk about business. For LinkedIn’s heat map study, referenced in tips #2, #3, #4, and #5: We surveyed 450 members from the LinkedIn Market Research community (in partnership with Vision Critical) comprising LinkedIn members across industries, job functions, and career stage. Pensez diversification. Have you ever posted a PDF document on LinkedIn? But it means that we need to adapt the content we write to mobile devices. Recent MBA graduate of Northwestern University. For inspiration, we found 10 smart, eye-catching examples that will get your creative juices flowing. Because we live in an era of ads. LinkedIn est le réseau social idéal pour développer votre réseau professionnel ou rechercher un emploi. because we use mobile devices every single day. There are already top influencers in their sphere, so you can join pods where high-level LinkedIn accounts create a relevant content. Step #2 - Copy the link to this comment by clicking on "three dots" button. 10. You don't add the link anywhere, but you ask people to leave a simple comment (for example "+"), so you can send them the link directly or as a reply to the comment. When you comment on anyone's post -> LinkedIn thinks that this is great comments and starts showing it to your audience. The brilliance of these cards isn’t just that they’re memorable (although they are). But no worries, here are 2 ways to generate traffic to your blog/website from LinkedIn posts with links: This is the hack that Stapho has shared with me. It was also distinctive in the fact that to apply, all candidates had to do was submit up to four memes relating to the brand’s hard seltzer line. Gusto, a payroll and benefits platform designed for small businesses, set itself apart from the crowd with a simple, heartfelt statement at the end of its job posts that perfectly encapsulates why diversity matters. Here is an example of a Linkedin summary for those who haven’t landed their post-graduate careers yet. That doesn't look "OMG really?" Ecrivez un résumé attractif et pertinent. This is because this content became viral. If you can't easily move from LinkedIn to another platform (for example your website), LinkedIn won't show you enough ads. If you’re looking for inspiration, check out these five different LinkedIn summary examples—there’s a template for every kind of person. Then, it immediately shifts the focus from the candidate’s qualifications to their passions and potential — noting that the position has no “specific degree requirement,” but it does demand someone with a “fearless personality, boundless optimism, and desire to change the world.”, Perhaps the biggest surprise is MIT Media Lab’s willingness to detail the type of candidates it isn't looking for, pointing out that “if you fit into typical academia, this is probably not the job for you.”. MailChimp proves that you can get creative with your employer branding on- and offline. Here is the link to this post by Ricardo. This is the mistake that 99% of people make. Entre autres, ce résumé doit être un mélange de votre passé (votre parcours professionnel), de votre présent (votre profil actuel), … The statement also emphasizes that candidates can find a sense of belonging at Gusto, noting that “if you share our values and our enthusiasm for small businesses, you will find a home at Gusto.” Beyond the job posts themselves, the company’s commitment to diversity is backed up on its careers site and Engineering blog, the latter of which features regular diversity updates about progress made and goals Gusto aims to accomplish. Build and engage with your professional network. To receive blog posts like this one straight in your inbox, subscribe to the blog newsletter. Rendez-vous sur votre profil linkedin et cliquez sur le bouton en forme de crayon sous votre bannière. But what I always tell on it is - "the best LinkedIn post changes readers' business once they finish reading it". Using an unexpected approach to amp up the uniqueness of a role is a surefire way to stop a candidate in their tracks.
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